KHL TV – direct broadcasts of the KHL matches, games of the youth hockey league and the best matches of past seasons.

Advertising on the KHL channel

KHL TV – direct broadcasts of the KHL matches, games of the youth hockey league and the best matches of past seasons.

On this page you can familiarize yourself with the general information about the channel, clarify the cost of advertising by downloading evaluative calculations and leave an application for placement.

View evaluative calculations for the placement of direct advertising for a 10 second video:

Direct advertising on the KHL TV channel
(Placement of commercials in the Russian Federation)

Conditions for advertising on the KHL TV channel

Indeed from 01.01.2020

The cost of placement is calculated in the rubles of the Russian Federation, based on the cost of 1 minute of advertising time (CPM) and the total number of time.

The calculation is carried out automatically using a special program for calculating the conditions of “NRA Counting”, based on the average budget of the month or an average amount of minutes, the ratio of off-time and prime-time, as well as depending on the type of placement: placement by the guarantee of uniformity, fixed or floating placement. The calculation made in the NRA Counting program is preliminary and requires final coordination with the media sector.

For federal accommodation while placing NRA on thematic television channels (a single advertising channel, a women's advertising channel, a men's advertising channel, a children's advertising channel, an advertising channel Everest, a movie house, Discovery Channel, Eurosport 1, Eurosport 2, Animal Planet, TLC, ID Investigation Discovery, Ru.tv, Bridge TV, Bridge TV Russian hit, music of the first, television, time, bober, go!, O!, Iz.ru, RBC, TV 1000, TV 1000 Russian cinema, TV 1000 Action, Viasat Explore, Viasat History, Viasat Nature, Sony Channel, Sony Sci-Fi, Sony Turbo, Cartoon Network, Children, Match! Football 1, Match Arena, KHL, NTV Hit, Russian Extreme, Russian Illusion, Europa Plus TV, Cinema TV, Cinema Comedy, Men's Cinema, Our New Cinema, Native Cinema, Cinema Service, Film Mixiks, AutoPluss, Kuis TV, Doctor, T24, My Planet, Live planet, science, history, real terrible television, Russian bestseller, Russian novel, Russian detective, co Media, sundress, planet HD, Cinema, Victory, Star Cinema, Star Family, Bolt, FAN) are given a discount for the total (consolidated) budget, which are automatically taken into account when calculating the cost.

When calculating the cost, the seasonal coefficient (all of the air day) is used, depending on the month of placement, which is taken into account when calculating the cost automatically using the NRA Counting program.

Forces are used for the timing of the video when placing in Moscow and in the Russian Federation:

For example, margins for positioning the roller, depending on the position in the advertising block. The position for positioning is calculated based on the cost of a 20 second video, regardless of the actual timing of the roller.

Additional discounts are provided for a new client, for the volume and distribution of the budget, for split channels, for a product category and others. Provided individually.

An additional discount from the Ministar advertising agency is provided – from 5%. Provided individually.

Cost of 1 minute of advertising time (CPM) – the cost of 1 minute of advertising time depending on the placement time during the day.

The total amount of time is the total amount of time purchased, expressed in minutes. Thus, the cost of placement is calculated according to the following formula: Placement cost = CPM x Total amount of time.

Average monthly budget – the budget of the transaction divided by the number of calendar months in which there is an accommodation.

Average Minutes is the total number of minutes divided by the number of calendar months in which there is an accommodation.

Dayparts – time intervals, 6 dayparts are defined for TV channels, the beginning and end of which may vary depending on the program schedule of the channels.

Prime time – weekdays from 17:00 to 00:00, weekends from 00:00 to 24:00; Off-time – weekdays from 00:00 to 17:00.

Placing by dayparts with a guarantee of uniformity (placement across the Russian Federation) – placement of spots in arbitrary blocks of a daypart in each of 6 dayparts. Uniformity is ensured by the same number of exits in each daypart, up to rounding. Outputs larger than the rounded value are placed unevenly within the flight. When buying 100% daypart placement with a guarantee of uniformity, the share of prime time is 60%.

Fixed type of placement – manual placement of spots in the blocks selected by the client, in specific programs, on specific dates.

Floating type of placement – automatic placement of spots in arbitrary blocks, taking into account the specified placement conditions.

Sponsorship and PR advertising on the KHL TV channel

Advertising agency Ministar offers placement of sponsored advertising and PR advertisements on KHL TV in popular programs of the client's choice. We offer the placement of various options for sponsorship options, which may include placement of a sponsored video, announcing the sponsor to the hosts of the program, presenting gifts from the sponsoring company, placing a logo, integrating the advertised product / service into the program, and also offer various options for PR advertising that can include inviting a guest to the studio, posting a thematic story on a TV channel, and other options.

Advertising on the KHL TV channel in the regions of the Russian Federation.

On the KHL TV channel, it is not possible to place regional advertising in individual cities and regions of the Russian Federation.

Additional information about the programs of the KHL TV channel, about the conditions for placing direct, sponsorship and PR advertising, as well as their cost, you can get by calling: +7 (495) 921-16-48, +7 (901) 519-74-64 or leaving a request using online form.