Advertising on the TV channel Match TV in Novocherkassk Advertising on the Match TV channel is a unique opportunity to attract an extensive audience to your brand. The audience of the channel wears
Advertising on the TV channel Match TV in Novocherkassk
Advertising on the TV channel Match TV is a unique opportunity to attract an extensive audience to your brand. The audience of the canal is federal scale, because The only federal federal public channel about sports and a healthy lifestyle is the TV channel Match TV. His broadcasting on television is carried out on November 1, 2015.
The main average daily fraction of the channel viewers is mainly men aged 18 to 54 years. However, the Match TV content is also intended for other population groups. The channel focuses on adolescents, women and men aged 14-44 years. Among the values of the audience of the channel stand out:
- Active life position;
- Family;
- Career;
- Healthy lifestyle;
- Trips;
- Leisure;
- Sport;
- Patriotism;
- The desire for everything new.
Time-Media recommends placing advertising on the TV channel Match TV, based on these data on statistics and the concept of the channel.
What includes the air Match TV?
- broadcasts of the main events in the world of sports;
- sports news;
- analytical and entertainment programs;
- reality and current shows;
- documentary programs;
- programs about a healthy lifestyle;
- Sports feature films and series.
Why will advertising on Match TV in the city of Novocherkassk be effective?
About half of the population of our country aged 12 to 64 years (Mediascope data) is interested in the largest sports competitions. Moreover, interest is not always accompanied by a direct visit to a sporting event.
Basically, the Russians receive information about sports using television and the Internet, including social networks and television sites. Part of the fans receive information about sports from print media and radio.
In the vast majority of news from the world of sports, people learn from the video: 64% of people learn about sports thanks to television, 38.8% – from the video on the Internet, 5.3% – on television sites.
Consider the statistics of coverage of the most popular Russian sports channels. Coverage statistics are a percentage of viewers, which include a sports channel for at least one minute. “Match TV” – covers almost 40% of viewers, while Eurosport 1 is only 1.4%, and “The match! Our sport ”is 1.2%. Thus, the placement of advertising for Match TV in the city of Novocherkassk will allow you and your brand to gain popularity among a large number of viewers.
The specifics of the “Match TV” channel allows him to be not only a channel for home viewing. The broadcast of Match TV can often be found in sports bars and other places of mass collection of fans.This fact is a positive factor for the success of advertising campaigns on the TV channel.
What media personalities are part of Match TV and how will this affect the effectiveness of your advertising campaign?
The channel unites the best sports commentators of our country, namely: Dmitry Guberniev, Sergey Krivoharchenko, Roman Guttsight, George Cherdantsev, Gennady Orlov, Konstantin Genich, Nobel Arustamyan and others.
The leading “Match TV” —talaly Clark, Olga Vasyukova, Andrei Romanov, Ksenia Ermakova, Mikhail Reshetov, Yulia Maslachenko, Sofya Tartakova, Maria Orzul, Pavel Zanozin and others.
According to the results of the study conducted in April 2019, it was revealed that the broadcasts and transfer of the Match TV channel with the participation of a particular media personality were also watched by its fans. This, in turn, increases the chances of the success of your advertising campaign by attracting an additional audience.
Broadcasting of the TV channel Match TV
The broadcasting of the Match TV channel is carried out 24 hours a day, 7 days a week, 365 days a year. The territory of broadcasting is all of Russia.
The television channel highlights sports events in great detail both our country and the whole world as a whole. 2018 further strengthened the position of the channel as the main conductor of the most interesting and most diverse sports content in the country. The Match TV illuminated the XXIII Winter Olympic Games, the World Hockey Championship, the World Cup, and the World Gymnastics Championship, at which our country won an unconditional victory.
The most memorable event of 2018 for the channel was the broadcast of the home World Cup.
How to ensure the maximum efficiency of your advertising campaign on the TV channel Match TV?
Time-Media experts recommend advertising on the Match TV channel during the Prime-Time period. This is the most active time to view the air of the channel by viewers.
Prime -Time for Match TV – time from 18:00 to 0:00 on weekdays, as well as the entire etheri day on weekends and holidays.
How to find out the cost of advertising for Match TV?
Just contact us in any way convenient for you. Our managers will hold a consultation for you based on your individual needs.