The product line of protein bars, cookies and sports equipment.

Without Kevordo

The Fitroo by Khabib series has several varieties of protein bars with various tastes (among them “vanilla-flood”, “banana” and “chocolate cheesecake”), as well as protein cookies. Fitroo products are made from Swiss raw materials at its own enterprise in Izhevsk. Together with the partner and face of the brand Nurmagomedov, Fitroo became: 2-multiple Olympic champion Roman Vlasov, Islam Makhachev, Zubayra Tukhugov and other MMA fighters. The Fitroo by Khabib brand covers 3% of the global protein bars market. Now the products are available in a series of Pyaterochka supermarkets, but later it will be distributed in Auchan, Magnet and on the Gazpromneft gas station.

“Until the summer of 2021, our product will be known throughout the world, and Habib will become number 1 in the world in protein bars, as well as in MMA”, – shared his plans Leonid Katz, the founder and president of the company. Fitroo also produces and sells sports equipment, and in further plans to launch production of protein ice cream without sugar.