In an interview with Yahoo Japan, the President of Square Enix Yosuke Matsuda said that it was time for Japanese game studios to stop focusing on the Western audience and adopting the approach of Western developers in creating games ….

Square Enix President: Japanese developers should not focus on the Western audience

In an interview with Yahoo Japan, the President of Square Enix Yosuke Matsuda said that it was time for Japanese game studios to stop focusing on the Western audience and adopting the approach of Western developers in creating games.

According to Matzuda, Square Enix is ​​still important success in the international market, but we must not forget about its identity, which always attracted gamers in Japanese titles.

The Japanese market used to be large, but now it is behind China and the USA. If you do not find recognition around the world, then you have no place in this business.

But, which is interesting, if you are trying to imitate Western Titles, you get bad games. The design of monsters, visual and sound elements are still obtained in the Japanese style, and players around the world know that this is all the salt of Japanese projects.

Western markets are important, but you can not make games exclusively for them.

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By the way, Square Enix is ​​perhaps one of the few Japanese companies that tries to give certain genres to certain teams. For example, games for the Western audience are mainly made by studios from Western countries – for example, Eidos Montreal, Crystal Dynamics and so on.